Katrina Ryl
Dec 6, 20234 min read
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human-centered solution finding specialist
Providing creative approaches to problem-solving through inspiration - ideation - implementation
Hi, I'm Kat and I am a human-centred design expert who approaches every project with a deep understanding and empathy for the end users. I put people at the heart of the design process, and work closely with them to identify their needs, wants and pain points.
I know that great design is about creating solutions that meet the user's needs and fit seamlessly into their lives. I use a variety of research methods and tools to gather insights and feedback. I take these and then translate them into innovative and intuitive designs. With me on your team, you can be confident that your product or service will not only be visually stunning but also user-friendly and meaningful.
Service Experience Design
A holistic approach to designing services that are user-centered, efficient, and deliver a seamless customer experience.
Human-Centered Research
Empathizing with users, defining their needs, ideating solutions, prototyping, and testing to iterate and improve designs.
UX/UI Design
Focusing on designing interfaces that are visually appealing, intuitive, and easy for users to navigate, enhancing the user experience.
about me
With experience spanning numerous areas of the design industry, I am a versatile designer proficient in UX design, UX research, UI design, service design, website solutions, publishing, print, retail POS, branding, corporate IDs, advertising, video production, and more. Based in the Newcastle area of New South Wales, Australia, I have amassed over 20 years of experience in the field and have gained a wealth of knowledge. I am always eager to continue learning, particularly when it comes to understanding people and their goals.
other skills
More than just an experience designer. With years of design skills in graphic design, website design, social media marketing, and packaging design, it's truly the complete package from inspiration to implementation.
Visual Design
Skills include corporate identity, brochures, catalogue design, signage, banners, vehicle graphics, printing consultation, press ads, illustration and so much more.
Web & Social Media
Potential customers research their next product or service purchase online. It is important to have a digital presence is informative and memorable to stand out from the competition.
Packaging
Packaging design is a combination of creativity and functionality that protect and promote products, while also communicating brand values and identity. It takes talent to accomplish this successfully.
tools of the trade
case studies
I strive to create a better experience for humans. Below are some case studies demonstrating my skills in identifying problems and following the design thinking process to produce solutions that solve real problems and are user-friendly too.
(The following case studies are password protected, please contact me to gain access)
I have presented at different events about research efforts to reach user groups in remote areas. I have also created a series of Experience League sessions within organisations to spread the importance of user experience while solving problems within the business and digital offerings.
industry presentations & workshops
podcast
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