Policy Primer – Behance

In News, Social Media by kat18f0 Comments

The service that I have chosen to use for my policy primer is Behance. It is a service used by creative people all over the world to showcase their works with others. It takes out the complexity of sharing your creations online and allows users to explore other works for inspiration or even use other users content within their own works, depending on the licensing granted by the creator. It is a service that allows other like-minded creative people to come together to show appreciation of each other’s works. Behance removes the barriers between talent and opportunity (Behance, 2013a).

As a creative talent myself, when sharing my unique creative content online I am always conscience of my copyright and how image sharing sites, like Behance, will use the content that I upload to their service. I also want to know that other users of the service are putting their own names to their works and not impersonating others. After reading through the terms of service and various other legal documents on the Behance service, it was a good feeling to know that Behance do not take ownership of your works. But as a trade for using their service, users give Behance a license to use their works in their own promotional materials (Behance, 2013c).

Behance use the “community” to monitor other users behaviors on the service. Lessig mentions in his conference paper The Architecture of Privacy how communities in a traditional sense monitor the comings and goings of others in the neighborhood (Lessig, 1998, p. 2). The Behance community can monitor content uploaded to the service for breaches of the community guidelines or breaches of copyright by reporting it to Behance for investigation. This helps to keep the quality of the Behance community high (Behance, 2013b).

The choice to use Prezi as my presentation platform was simple. The presentation needed to match the creative theme of Behance. A simple PowerPoint style presentation would not have done the policy primer justice. “People remember spaces and stories” (Prezi, 2013a). Prezi turns the boring old slideshow into a journey, a visual story that has a flow and a narrative, and where images and text work together (Prezi, 2013a). Prezi simply helps to share ideas with other people and inspire creative thinking (Prezi, 2013b). Perzi is similar to Behance’s mission, to help creative people share and connect with others. It is a match that was meant to be.

The policy primer for Behance needed to engage the attention of creative people. Potential users of Behance would want to know who Behance are, what they are about, about copyright and licensing of their uploaded content works, how their personal information is used within the service, and what the social etiquette is between users of the service. Prezi delivers a dynamic and creative way to present the important aspects of the terms of service for Behance in a clear and straightforward manner. This allows potential users of Behance to make a clear decision about accepting its terms.

Originally posted at http://prezi.com/w3blhvw2lued/behance/


Behance. (2013a). About Behance.   Retrieved 13 October, 2013, from http://www.behance.net/about

Behance. (2013b). Behance Community Guidelines.   Retrieved 13 October 2013, from http://www.behance.net/misc/community

Behance. (2013c). Terms of Use.   Retrieved 13 October, 2013, from http://www.behance.net/misc/terms

Lessig, L. (1998). The Architecture of Privacy. Paper presented at the Taiwan Net ’98.

Prezi. (2013a). Ideas Matter.   Retrieved 18 October, 2013, from http://prezi.com/about/

Prezi. (2013b). Why We Care.   Retrieved 18 October, 2013, from http://prezi.com/our-values/


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