How will Social Media Marketing Benefit You?

Eliminate the hard yards of research with the best advise and information that will help promote and obtain attention for you

There are many websites out there that give advice on how to setup a social media marketing strategy. I have taken the time to research the best of the best of these websites, software and resources to produce a series of articles that may be of interest to you.

What is Social Media Marketing?

Social media marketing refers to the process of generating traffic or attention through the use of social media sites.¹ The social media sites that I will mainly focus on will be Facebook, Twitter, and LinkedIn. Of course there are many social media serves out there, you can see a glimpse of how many there are here.

Why should you care?

Why would this kind of marketing be of interest to you? Well generally these services are free to use and are full of user generated content. Social media sites are a platform where users can share interesting links that they discover with connections within their social network, which if it is your content they are sharing, will boost your traffic and build up your SEO.

Keeping up to speed

It is hard to run your own business and promote yourself online. I will be helping by eliminating the hard yards of research and offering the best advise and information that will ultimately help promote and obtain attention for you and what ever your business may be.

Keeping up to speed with the latest innovations and technology advances in the social media marketing arena can be time consuming and confusing for those who don’t know what they are looking for. I will translate what is available to you in terms that you can understand.

Who are the sources?

The list of sources will continue to grow as my research deepens into this topic, but initially the main six sources for my research will be from;

State of Play

Currently as I am undertaking study in Internet Communications. In past units I have studied the attention economy and how getting attention on the web is one of the biggest elements when constructing your social media market strategy. There is an abundance of information on the Internet and getting a slice of attention is a battle which website and content creators are faced with everyday with the race to the top of the most hit list. Therefore, getting attention is a scarce commodity; it is now the new wealth of the Internet.

So as I learn, you will learn. I hope you enjoy the journey as I discover more about how to use social media as a successful marketing tool.