Don’t Set and Forget! 4 Things Every Business Owner Should Do with Their Web Presence

In News, Social Media by kat18f0 Comments

When you started your small business, you were probably told you need your own website. Having a web presence is very important to help people find out more information about what your business is and what goods and/or services you offer. But as social media increasingly grows in popularity in all age groups, adding social media to your web presence portfolio is growing in importance too.

The following 4 tips will help you set your business social media presence up and give you ideas on how to maintain it.

1) Setup a Social Network Presence

You don’t need to be on all the social networks on the web. Ideally pick the social networks that appeal to your target markets . In Australia the top 3 social network sites in 2012 were

To help people to find you easily on your selected social network sites, it’s ideal to use a consistent user name across them. Click here to see if your desired username is available.

Also don’t forget to keep your social network information updated. Read The 10 Commandments of Social Media for Brands and consider these when maintaining your social network presence.

2) Add Social Network Feeds on Your Business Website Homepage

Now that you have your social networks set up for your business, tie them back to your websites home page. Static websites can fall quickly in Google search rankings. An easy way to keep your homepage active is to have feeds from your social networks, where you will be updating regularly.

Speak to your web developer about adding your social network feeds to your website homepage.

3) Use a Social Network Aggregator Tool

You have set up your business presence on selected social media networks, but you want to send out the same message across them all, but don’t want to retype your message for each service. That’s where social network aggregator tools come in handy.

There are a sea of aggregator tools to choose from, but the best of the bunch is Hootsuite.

Hootsuite is a social media management dashboard that allows you to monitor several social media accounts on the one screen. Update your status and schedule future updates across multiple services with one handy tool. Managing your business social media presence just became easier. And best of all it’s free to use.  Check out PCMag’s review.

4) Take the Time to Update

Most importantly, you need to take the time each week, or even better every day, to share, update and respond to customers through your social network channels.

Focus on activities where you can make the best impact. Make a plan of what you want to say. Just like any other marketing strategy for business, you need to plan what you want to say and do on your social media networks.

Also respond quickly to customers who contact you on your social media networks. If you are perceived as an efficient, caring business, then these happy customers will recommend you to their friends.

After taking in these useful tips on improving your web presence, I leave you with this closing quote which sums up why having a active social media presence is important to every small business.

“A brand is no longer what we tell the consumer it is – it is what consumers tell each other it is.” – Scott Cook, co-founder, Intuit

Original Posting of this article was for a group project at

(This article also features in the latest John Church Advertising Newsletter)


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This work is licensed under a Creative Commons Attribution-ShareAlike 3.0 Australia License.


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