“5 useful tips on social media marketing for SMBs” is an important article listing 5 major points that all business’ should follow when setting up a Facebook company page. And remember Oxyblu Media can help you accomplish your social media strategy and guide you in the right direction. Below is just some highlights I have taken from this article.

1. Invite by welcoming

The Welcome-tab is an essential tool on Facebook company pages. It is available to everyone. “The welcome page is the influencing page which can present a clear ‘call-to-action’ to your page visitors; if it’s good then your page would be liked by many automatically.” (SocialAppsHQ)

2. Coupons, offers available

Offer discounts and special offers that are only available to Fans only. You can also create offers to those who are not fans by enticing them with special offers if the “like” your page. “Giving discounts and offers is an old marketing technique of course, but in social media it performs as a ‘likeable’ tool!” (SocialAppsHQ)

3. Learn more of their expectations

Create quizzes or polls for a particular topics so you can find out what your Fans are looking for in your business. “The level of participation would also let you the number of people interested in your business.” (SocialAppsHQ)

4. Updating is crucial

You need to update your page regularly to show your Fans that you care what they have to say. Create activity on your page. “Share as much as possible! Let them know your company works just like the large busy industry. Make an impression.” (SocialAppsHQ)

5. Yes, you’re answerable!

“You owe responses to all the comments by your fans. If you are responding well, your customers would certainly feel they have a space in your business. Respond them positively and be transparent. Further, accept criticism since they’re the experiencers of your products. They know the faults best. Accept it and correct it abidingly. Respect the complaints by your ROIs.” (SocialAppsHQ)